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Sales & trends

Invoiced sales in the Tally data, 1–3 Oct 2026 (3 days) · as of 3 Oct 2026

Scope: 1–3 Oct 2026 · Category: Air fresheners

AED 576 invoiced 1–3 Oct 2026; 3 Oct was 100% below 2 Oct, and Lattafa made up 100% of the total.

Gross margin at the purchase prices seen in the data (7% of sales costed), not the stock valuation; brands read from item names.

Invoiced (net)
AED 5763 Oct: 100% below 2 Oct
Gross margin
12.5%AED 5 on the 7% of sales with a known cost
Lattafa share
100%own brands 0%
Export customers
0%AED 0 · 0 countries
Invoiced sales (net)
AED 576
3 Oct: 100% below 2 Oct
1 invoice · 1 customer
Customers invoiced
1
1 country
Distinct items sold
8
1 brand · 1 category (inferred from names)
Median invoice
AED 576
of 1 invoice

From order to cash

Four events on different documents, each at its own document's prices: side by side, never added.

Day by day
Orders booked
AED 38K
2 orders · 9,468 pcs
2 optional orders not counted
Delivered
AED 322K
4 delivery notes · 80,388 pcs
AED 284K fulfils 2 orders placed before the window
Invoiced sales
AED 576
1 invoice · 144 pcs
AED 321K delivered on 3 notes has no invoice in the export
Collected
AED 1.06M
34 receipts, gross
Receipts carry no items: the category and brand filters do not apply
Settled by journalAED 1.97Mto the owner's account AED 1.95M · discounts AED 21KJournals carry no items: the category and brand filters do not apply · Not cash: never added to collected

Top customers

By invoiced sales, net.

All customers
  1. 1
    SHAMS AL BASRA GOODS WHOLE SALERSE LLC
    UAE · 1 invoice
    AED 576
    100.0%

Top products

By invoiced sales. Brand read from the item name.

All products
  1. 1
    Asad Bourbon 300ml
    Lattafa · 24 pcs
    AED 96
    16.7%
  2. 2
    Badee al Oud Honor & Glory 300ml
    Lattafa · 24 pcs
    AED 96
    16.7%
  3. 3
    Mahasin Crystal 300ml
    Lattafa · 24 pcs
    AED 96
    16.7%
  4. 4
    Ameerat al Arab 300ml
    Lattafa · 24 pcs
    AED 96
    16.7%
  5. 5
    Asad 300ml
    Lattafa · 23 pcs
    AED 92
    16.0%
  6. 6
    Eclaire 300ml
    Lattafa · 11 pcs
    AED 44
    7.6%
  7. 7
    Yara 300ml
    Lattafa · 10 pcs
    AED 40
    6.9%
  8. 8
    Badee al Oud 300ml
    Lattafa · 4 pcs
    AED 16
    2.8%

By cost centre

Invoiced sales, with orders booked beside them. Select one to filter this page.

Branches
  1. 1
    BRANCH3
    AED 576
    100.0% · ordered AED 0
  2. 2
    OFFICE
    AED 0
    0.0% · ordered AED 38K
  3. 3
    NASAR
    AED 0
    0.0% · ordered AED 144

BRANCH3 carries 100% of invoiced sales but booked 0% of the orders: the other cost centres' orders are largely not invoiced within the export.

Compare two cost centres

Markets

UAE against export customers, by the country on the invoice. 1 country.

  • UAE customersAED 576100%
  • Export customersAED 00%
By country
  1. 1
    UAE
    1 customer · UAE market
    AED 576
    100.0%

Brands

Own brands (Mamlakat Al Oud, Volare) against distributed brands. Read from item names.

  • Own brandsAED 00%
  • Distributed brandsAED 576100%
By brand
  1. 1
    Lattafa
    8 items · 144 pcs
    AED 576
    100.0%

Category mix

Read from item names (for example A/F for air fresheners). Select one to see its products.

  1. 1
    Air fresheners
    8 items · 144 pcs
    AED 576
    100.0%
More detail
Invoiced incl. VAT
AED 576
No VAT on the invoices in scope
Invoices
1
Each invoice number counted once
Units invoiced
144 pcs
average AED 4.00 per piece
Average invoice
AED 576
over 1 invoice

Why the stages differ

Each statement is computed from the documents in scope and links to them.

  • Ordered is not yet delivered: deliveries in the export cover 100% of the units ordered in scope (2 of 2 orders have one).Customer orders
  • Delivered is not only this window's orders: AED 284K fulfils 2 orders placed before 1 Oct and AED 38K orders placed in the window.Deliveries
  • Delivered runs ahead of invoiced: AED 321K on 3 delivery notes has no invoice in the export yet. Each stage is valued at its own document's prices.Notes to check
  • Collected is not payment of these invoices: none of the AED 1.06M received names an invoice of this window; AED 644K names bills from before 1 Oct and AED 413K names no bill. Receipts carry no items, so the category and brand filters do not apply to them.Collections

Categories at each stage

AED, net of VAT. Each column is a different event; a category can be ordered in the window and invoiced after it.

CategoryOrderedDeliveredInvoiced
Air fresheners38K322K576

Invoice size

Each counting invoice by its net value: how many fall in each band, and how much of the value they carry.

Invoice netShare of invoicesShare of value
Under 5K
1 · 100%
100% · AED 576
5K–25K
0 · 0%
0% · AED 0
25K–100K
0 · 0%
0% · AED 0
100K–500K
0 · 0%
0% · AED 0
500K and over
0 · 0%
0% · AED 0
Largest invoicesAll invoices