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Sales & trends

Invoiced sales in the Tally data, 1–3 Oct 2026 (3 days) · as of 3 Oct 2026

Scope: 1–3 Oct 2026 · Cost centre: BRANCH1

AED 72K invoiced 1–3 Oct 2026; 3 Oct was 69% below 2 Oct, and Lattafa made up 56% of the total.

Gross margin at the purchase prices seen in the data (21% of sales costed), not the stock valuation; brands read from item names.

Invoiced (net)
AED 72K3 Oct: 69% below 2 Oct
Gross margin
19.4%AED 2.9K on the 21% of sales with a known cost
Lattafa share
56%own brands 10%
Export customers
100%AED 72K · 6 countries
Export window · 1–3 Oct 2026

What moved

Three days describe activity, not a trend: 1–3 Oct 2026, net of VAT. Twelve months of Day Book turn this into trends.

Order to cash, day by day

Each stage at its own document's prices: side by side, never added.

  • Ordered
  • Delivered
  • Invoiced
  • Collected

Invoiced, day by day

Against the day before, and the customer who carried each day.

  1. 1 OctNone
    0 invoices · 0 customers · 0 pcs
  2. 2 OctAED 55K
    7 invoices · 6 customers · 1,232 pcsnothing invoiced on 1 Oct
    Led by Hassan-Algeria (36% of the day)
  3. 3 OctAED 17K
    2 invoices · 2 customers · 264 pcs69% below 2 Oct
    Led by Afia-Ghana (87% of the day)

Sold most, by value

Invoiced value; the bars show each day.

All products
  1. 1
    Eclaire 100ml
    Lattafa · only 2 Oct
    AED 16K
    21.6%
  2. 2
    Atlas 55ml
    Lattafa · only 3 Oct
    AED 15K
    20.6%
  3. 3
    Hayaati Florence 100ml
    Lattafa · only 2 Oct
    AED 6.7K
    9.3%
  4. 4
    Vintage Radio 3pc
    Lattafa Pride · 2 Oct and 3 Oct
    AED 4.0K
    5.6%
  5. 5
    Avant Ruby 100ml
    Maison Alhambra · only 2 Oct
    AED 1.9K
    2.7%
  6. 6
    Avant Silk 100ml
    Maison Alhambra · only 2 Oct
    AED 1.9K
    2.7%
  7. 7
    Brioche Vanille -3pc
    Lattafa Pride · only 2 Oct
    AED 1.8K
    2.5%
  8. 8
    Nebras 3pcs
    Lattafa Pride · only 2 Oct
    AED 1.8K
    2.5%

Sold most, by pieces

Volume leaders are often cheaper items: compare with value.

  1. 1
    Atlas 55ml
    Lattafa · only 3 Oct
    240 pcs
    16.0%
  2. 2
    Eclaire 100ml
    Lattafa · only 2 Oct
    240 pcs
    16.0%
  3. 3
    Hayaati Florence 100ml
    Lattafa · only 2 Oct
    240 pcs
    16.0%
  4. 4
    Luminous Warm Sage 100ml
    Maison Alhambra · only 2 Oct
    60 pcs
    4.0%
  5. 5
    Yeah Man Parfum .E 100ml
    Maison Alhambra · only 2 Oct
    60 pcs
    4.0%
  6. 6
    Avant Ruby 100ml
    Maison Alhambra · only 2 Oct
    48 pcs
    3.2%
  7. 7
    Avant Silk 100ml
    Maison Alhambra · only 2 Oct
    48 pcs
    3.2%
  8. 8
    Luminous Sahara 100ml
    Maison Alhambra · only 2 Oct
    48 pcs
    3.2%

Mix by day

Each day's invoiced value split by brand and by category, both read from item names.

Brands
  1. 1 OctNone
  2. 2 OctAED 55K
  3. 3 OctAED 17K

Lattafa led every day, with 46% to 87% of each day.

Categories
  1. 1 OctNone
  2. 2 OctAED 55K
  3. 3 OctAED 17K

Perfumes led every day, with 82% to 87% of each day.

Gross margin where cost is known

At the purchase prices seen in the data, on the 21% of sales that have one. Not the stock valuation.

Gross margin
19.4%
AED 2.9K on AED 15K costed
Sales with a known cost
21%
AED 15K of AED 72K invoiced
Sold below cost
None
no item priced under its purchase price
Thin-margin line
10%
set in Settings
By brand
  1. Lattafa
    AED 15K costed
    19.4%
    AED 2.9K
Largest costed items
  1. Atlas 55ml
    Lattafa · 240 pcs at AED 62.00, cost AED 50.00
    19.4%
    AED 2.9K
Calendar

What is coming

Selling seasons ahead and when stock must be ordered. Calendar dates and Settings, not figures from the data.

Selling seasons

Within 8 months of the data's last day.

Estimated

Ramadan starts in about 18 weeks (est. 8 Feb 2027).

Gifting and personal use peak through the month; stock must be on the shelf before it starts.

On the shelf by
18 Jan 2027
21 days before it starts (Settings)
Order by
19 Dec 2026
at the 30-day default lead time (Settings); real lead times come with purchase history
Next 8 months
  1. 27 Nov
    White Friday
    On the shelf by 6 Nov
    ~8 weeks
  2. 2 Dec
    UAE National Day
    On the shelf by 11 Nov
    ~9 weeks
  3. 15 Dec
    Year-end gifting
    On the shelf by 24 Nov
    ~10 weeks
  4. est. 8 Feb
    Ramadan
    On the shelf by 18 Jan
    ~18 weeks
  5. est. 10 Mar
    Eid al-Fitr
    On the shelf by 17 Feb
    ~23 weeks
  6. 21 Mar
    Mother's Day
    On the shelf by 28 Feb
    ~24 weeks
  7. est. 16 May
    Eid al-Adha
    On the shelf by 25 Apr
    ~32 weeks

est. = lunar date, can move a day with the moon sighting. As of 3 Oct 2026, the data's last day.

Needs months of history

What is changing

Twelve months show which products and customers are rising or falling, how last year's Ramadan sold against an average month, and which categories grow.

Makes this live: 6 to 12 months of Day Book exports, or a monthly sales register from Tally. Until then, preview it on demo data, never mixed with the real figures.