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Sales & trends

Invoiced sales in the Tally data, 1–3 Oct 2026 (3 days) · as of 3 Oct 2026

Scope: 1–3 Oct 2026 · Customer: SHAMS AL BASRA GOODS WHOLE SALERSE LLC

AED 576 invoiced 1–3 Oct 2026; 3 Oct was 100% below 2 Oct, and Lattafa made up 100% of the total.

Gross margin at the purchase prices seen in the data (7% of sales costed), not the stock valuation; brands read from item names.

Invoiced (net)
AED 5763 Oct: 100% below 2 Oct
Gross margin
12.5%AED 5 on the 7% of sales with a known cost
Lattafa share
100%own brands 0%
Export customers
0%AED 0 · 0 countries
Export window · 1–3 Oct 2026

What moved

Three days describe activity, not a trend: 1–3 Oct 2026, net of VAT. Twelve months of Day Book turn this into trends.

Order to cash, day by day

Each stage at its own document's prices: side by side, never added.

  • Ordered
  • Delivered
  • Invoiced
  • Collected

Invoiced, day by day

Against the day before, and the customer who carried each day.

  1. 1 OctNone
    0 invoices · 0 customers · 0 pcs
  2. 2 OctAED 576
    1 invoice · 1 customer · 144 pcsnothing invoiced on 1 Oct
  3. 3 OctNone
    0 invoices · 0 customers · 0 pcs100% below 2 Oct

Sold most, by value

Invoiced value; the bars show each day.

All products
  1. 1
    Asad Bourbon 300ml
    Lattafa · only 2 Oct
    AED 96
    16.7%
  2. 2
    Badee al Oud Honor & Glory 300ml
    Lattafa · only 2 Oct
    AED 96
    16.7%
  3. 3
    Ameerat al Arab 300ml
    Lattafa · only 2 Oct
    AED 96
    16.7%
  4. 4
    Mahasin Crystal 300ml
    Lattafa · only 2 Oct
    AED 96
    16.7%
  5. 5
    Asad 300ml
    Lattafa · only 2 Oct
    AED 92
    16.0%
  6. 6
    Eclaire 300ml
    Lattafa · only 2 Oct
    AED 44
    7.6%
  7. 7
    Yara 300ml
    Lattafa · only 2 Oct
    AED 40
    6.9%
  8. 8
    Badee al Oud 300ml
    Lattafa · only 2 Oct
    AED 16
    2.8%

Sold most, by pieces

Volume leaders are often cheaper items: compare with value.

  1. 1
    Asad Bourbon 300ml
    Lattafa · only 2 Oct
    24 pcs
    16.7%
  2. 2
    Badee al Oud Honor & Glory 300ml
    Lattafa · only 2 Oct
    24 pcs
    16.7%
  3. 3
    Ameerat al Arab 300ml
    Lattafa · only 2 Oct
    24 pcs
    16.7%
  4. 4
    Mahasin Crystal 300ml
    Lattafa · only 2 Oct
    24 pcs
    16.7%
  5. 5
    Asad 300ml
    Lattafa · only 2 Oct
    23 pcs
    16.0%
  6. 6
    Eclaire 300ml
    Lattafa · only 2 Oct
    11 pcs
    7.6%
  7. 7
    Yara 300ml
    Lattafa · only 2 Oct
    10 pcs
    6.9%
  8. 8
    Badee al Oud 300ml
    Lattafa · only 2 Oct
    4 pcs
    2.8%

Mix by day

Each day's invoiced value split by brand and by category, both read from item names.

Brands
  1. 1 OctNone
  2. 2 OctAED 576
  3. 3 OctNone

Categories.

Gross margin where cost is known

At the purchase prices seen in the data, on the 7% of sales that have one. Not the stock valuation.

Gross margin
12.5%
AED 5 on AED 40 costed
Sales with a known cost
7%
AED 40 of AED 576 invoiced
Sold below cost
None
no item priced under its purchase price
Thin-margin line
10%
set in Settings
By brand
  1. Lattafa
    AED 40 costed
    12.5%
    AED 5
Largest costed items
  1. Yara 300ml
    Lattafa · 10 pcs at AED 4.00, cost AED 3.50
    12.5%
    AED 5
Calendar

What is coming

Selling seasons ahead and when stock must be ordered. Calendar dates and Settings, not figures from the data.

Selling seasons

Within 8 months of the data's last day.

Estimated

Ramadan starts in about 18 weeks (est. 8 Feb 2027).

Gifting and personal use peak through the month; stock must be on the shelf before it starts.

On the shelf by
18 Jan 2027
21 days before it starts (Settings)
Order by
19 Dec 2026
at the 30-day default lead time (Settings); real lead times come with purchase history
Next 8 months
  1. 27 Nov
    White Friday
    On the shelf by 6 Nov
    ~8 weeks
  2. 2 Dec
    UAE National Day
    On the shelf by 11 Nov
    ~9 weeks
  3. 15 Dec
    Year-end gifting
    On the shelf by 24 Nov
    ~10 weeks
  4. est. 8 Feb
    Ramadan
    On the shelf by 18 Jan
    ~18 weeks
  5. est. 10 Mar
    Eid al-Fitr
    On the shelf by 17 Feb
    ~23 weeks
  6. 21 Mar
    Mother's Day
    On the shelf by 28 Feb
    ~24 weeks
  7. est. 16 May
    Eid al-Adha
    On the shelf by 25 Apr
    ~32 weeks

est. = lunar date, can move a day with the moon sighting. As of 3 Oct 2026, the data's last day.

Needs months of history

What is changing

Twelve months show which products and customers are rising or falling, how last year's Ramadan sold against an average month, and which categories grow.

Makes this live: 6 to 12 months of Day Book exports, or a monthly sales register from Tally. Until then, preview it on demo data, never mixed with the real figures.