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Sales & trends

Invoiced sales in the Tally data, 3 Oct 2026 (1 day) · as of 3 Oct 2026

Scope: 3 Oct 2026

AED 1.24M invoiced 3 Oct 2026; Lattafa made up 76% of the total.

Gross margin at the purchase prices seen in the data (11% of sales costed), not the stock valuation; brands read from item names.

Invoiced (net)
AED 1.24M
Gross margin
12.9%AED 17K on the 11% of sales with a known cost
Lattafa share
76%own brands 8%
Export customers
100%AED 1.24M · 5 countries
Export window · 3 Oct 2026

What moved

One day describes activity, not a trend: 3 Oct 2026, net of VAT. Twelve months of Day Book turn this into trends.

Order to cash, day by day

Each stage at its own document's prices: side by side, never added.

  • Ordered
  • Delivered
  • Invoiced
  • Collected

Invoiced, day by day

Against the day before, and the customer who carried each day.

  1. 3 OctAED 1.24M
    8 invoices · 8 customers · 25,546 pcs
    Led by SAEED HADIYA MUHAMMED HADIYA (81% of the day)

Sold most, by value

Invoiced value; the bars show each day.

All products
  1. 1
    Khamrah 100ml
    Lattafa · only 3 Oct
    AED 125K
    10.1%
  2. 2
    Victoria 100ml
    Mesk Al Khaleej · only 3 Oct
    AED 120K
    9.6%
  3. 3
    Dynasty 100ml
    Lattafa · only 3 Oct
    AED 104K
    8.4%
  4. 4
    Give Me Gourmand Cookie Crave 75ml
    Lattafa · only 3 Oct
    AED 100K
    8.1%
  5. 5
    Give Me Gourmand Choco Overdose 75ml
    Lattafa · only 3 Oct
    AED 99K
    8.0%
  6. 6
    Eclaire Banoffi 100ml
    Lattafa · only 3 Oct
    AED 86K
    7.0%
  7. 7
    Eclaire Pistache 100ml
    Lattafa · only 3 Oct
    AED 86K
    7.0%
  8. 8
    Nebras Elixir 100ml
    Lattafa Pride · only 3 Oct
    AED 79K
    6.4%

Sold most, by pieces

Volume leaders are often cheaper items: compare with value.

  1. 1
    Victoria 100ml
    Mesk Al Khaleej · only 3 Oct
    4,981 pcs
    19.5%
  2. 2
    Khamrah 100ml
    Lattafa · only 3 Oct
    1,800 pcs
    7.0%
  3. 3
    Dynasty 100ml
    Lattafa · only 3 Oct
    1,608 pcs
    6.3%
  4. 4
    Give Me Gourmand Cookie Crave 75ml
    Lattafa · only 3 Oct
    1,542 pcs
    6.0%
  5. 5
    Give Me Gourmand Choco Overdose 75ml
    Lattafa · only 3 Oct
    1,530 pcs
    6.0%
  6. 6
    Le Charme De La Vie Vanilla Delight 100ml
    Volare · only 3 Oct
    1,440 pcs
    5.6%
  7. 7
    Someone Just Like You 100ml
    Volare · only 3 Oct
    1,440 pcs
    5.6%
  8. 8
    Eclaire Banoffi 100ml
    Lattafa · only 3 Oct
    1,200 pcs
    4.7%

Mix by day

Each day's invoiced value split by brand and by category, both read from item names.

Gross margin where cost is known

At the purchase prices seen in the data, on the 11% of sales that have one. Not the stock valuation.

Gross margin
12.9%
AED 17K on AED 134K costed
Sales with a known cost
11%
AED 134K of AED 1.24M invoiced
Sold below cost
None
no item priced under its purchase price
Thin-margin line
10%
set in Settings
By brand
  1. Mesk Al Khaleej
    AED 120K costed
    12.1%
    AED 14K
  2. Lattafa
    AED 15K costed
    19.4%
    AED 2.9K
Largest costed items
  1. Victoria 100ml
    Mesk Al Khaleej · 4,981 pcs at AED 24.00, cost AED 21.10
    12.1%
    AED 14K
  2. Atlas 55ml
    Lattafa · 240 pcs at AED 62.00, cost AED 50.00
    19.4%
    AED 2.9K
Calendar

What is coming

Selling seasons ahead and when stock must be ordered. Calendar dates and Settings, not figures from the data.

Selling seasons

Within 8 months of the data's last day.

Estimated

Ramadan starts in about 18 weeks (est. 8 Feb 2027).

Gifting and personal use peak through the month; stock must be on the shelf before it starts.

On the shelf by
18 Jan 2027
21 days before it starts (Settings)
Order by
19 Dec 2026
at the 30-day default lead time (Settings); real lead times come with purchase history
Next 8 months
  1. 27 Nov
    White Friday
    On the shelf by 6 Nov
    ~8 weeks
  2. 2 Dec
    UAE National Day
    On the shelf by 11 Nov
    ~9 weeks
  3. 15 Dec
    Year-end gifting
    On the shelf by 24 Nov
    ~10 weeks
  4. est. 8 Feb
    Ramadan
    On the shelf by 18 Jan
    ~18 weeks
  5. est. 10 Mar
    Eid al-Fitr
    On the shelf by 17 Feb
    ~23 weeks
  6. 21 Mar
    Mother's Day
    On the shelf by 28 Feb
    ~24 weeks
  7. est. 16 May
    Eid al-Adha
    On the shelf by 25 Apr
    ~32 weeks

est. = lunar date, can move a day with the moon sighting. As of 3 Oct 2026, the data's last day.

Needs months of history

What is changing

Twelve months show which products and customers are rising or falling, how last year's Ramadan sold against an average month, and which categories grow.

Makes this live: 6 to 12 months of Day Book exports, or a monthly sales register from Tally. Until then, preview it on demo data, never mixed with the real figures.