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Sales & trends

Invoiced sales in the Tally data, 1–3 Oct 2026 (3 days) · as of 3 Oct 2026

AED 3.27M invoiced 1–3 Oct 2026; 3 Oct was 4.6× 2 Oct, and Lattafa made up 85% of the total.

Gross margin at the purchase prices seen in the data (5% of sales costed), not the stock valuation; brands read from item names.

Invoiced (net)
AED 3.27M3 Oct: 4.6× 2 Oct
Gross margin
11.9%AED 19K on the 5% of sales with a known cost
Lattafa share
85%own brands 7%
Export customers
46%AED 1.50M · 11 countries
Invoiced sales (net)
AED 3.27M
3 Oct: 4.6× 2 Oct
29 invoices · 21 customers
Customers invoiced
21
12 countries
Distinct items sold
93
8 brands · 3 categories (inferred from names)
Median invoice
AED 16K
half of the 29 invoices are below this

From order to cash

Four events on different documents, each at its own document's prices: side by side, never added.

Day by day
Orders booked
AED 8.62M
70 orders · 295,172 pcs
2 optional orders not counted
Delivered
AED 5.39M
64 delivery notes · 255,179 pcs
AED 3.46M fulfils 38 orders placed before the window
Invoiced sales
AED 3.27M
29 invoices · 77,514 pcs
AED 2.49M delivered on 40 notes has no invoice in the export
Collected
AED 1.06M
34 receipts, gross
AED 566K of it in post-dated cheques
Settled by journalAED 1.97Mto the owner's account AED 1.95M · discounts AED 21KNot cash: never added to collected

Top customers

By invoiced sales, net. The largest holds 53%; the top three 88%.

All customers
  1. 1
    Alouette(2)
    UAE · 5 invoices
    AED 1.74M
    53.1%
  2. 2
    SAEED HADIYA MUHAMMED HADIYA
    Egypt · 1 invoice
    AED 1.01M
    30.8%
  3. 3
    SAIF & SA-AD
    Iraq · 1 invoice
    AED 120K
    3.7%
  4. 4
    Comercial Multi Spa
    Chile · 1 invoice
    AED 117K
    3.6%
  5. 5
    Hassan Makki
    Iraq · 2 invoices
    AED 67K
    2.1%
  6. 6
    Dakhoon Trading Perfumes FZC LLC
    United States · 1 invoice
    AED 57K
    1.8%
  7. 7
    OUD ARD GULF PERFUME TRADING LLC
    UAE · 3 invoices
    AED 30K
    0.9%
  8. 8
    M Q TRADERS PTY LTD.
    Australia · 1 invoice
    AED 26K
    0.8%

Top products

By invoiced sales. Brand read from the item name.

All products
  1. 1
    Maahir Honor 100ml
    Lattafa · 4,800 pcs
    AED 273K
    8.4%
  2. 2
    Asad Elixir 100ml
    Lattafa · 4,800 pcs
    AED 240K
    7.3%
  3. 3
    Yara Tous 100ml
    Lattafa · 4,800 pcs
    AED 221K
    6.8%
  4. 4
    Yara Elixir 100ml
    Lattafa · 3,600 pcs
    AED 180K
    5.5%
  5. 5
    Give Me Gourmand Choco Overdose 75ml
    Lattafa · 2,730 pcs
    AED 180K
    5.5%
  6. 6
    Yara Moi 100ml
    Lattafa · 3,600 pcs
    AED 166K
    5.1%
  7. 7
    Dynasty 100ml
    Lattafa · 2,376 pcs
    AED 150K
    4.6%
  8. 8
    Fakhar Platin 100ml
    Lattafa · 3,600 pcs
    AED 146K
    4.5%

By cost centre

Invoiced sales, with orders booked beside them. Select one to filter this page.

Branches
  1. 1
    OFFICE
    AED 3.10M
    95.0% · ordered AED 3.12M
  2. 2
    BRANCH1
    AED 72K
    2.2% · ordered AED 2.27M
  3. 3
    BRANCH2
    AED 66K
    2.0% · ordered AED 3.20M
  4. 4
    NASAR
    AED 26K
    0.8% · ordered AED 25K
  5. 5
    BRANCH3
    AED 576
    0.0% · ordered AED 0

OFFICE carries 95% of invoiced sales but booked 36% of the orders: the other cost centres' orders are largely not invoiced within the export.

Compare two cost centres

Markets

UAE against export customers, by the country on the invoice. 12 countries.

  • UAE customersAED 1.77M54%
  • Export customersAED 1.50M46%
By country
  1. 1
    UAE
    4 customers · UAE market
    AED 1.77M
    54.1%
  2. 2
    Egypt
    1 customer
    AED 1.01M
    30.8%
  3. 3
    Iraq
    3 customers
    AED 210K
    6.4%
  4. 4
    Chile
    1 customer
    AED 117K
    3.6%
  5. 5
    United States
    2 customers
    AED 64K
    2.0%
  6. 6
    Australia
    1 customer
    AED 26K
    0.8%

Brands

Own brands (Mamlakat Al Oud, Volare) against distributed brands. Read from item names.

  • Own brandsAED 221K7%
  • Distributed brandsAED 3.01M92%
  • Brand not resolvedAED 38K1%
By brand
  1. 1
    Lattafa
    46 items · 56,157 pcs
    AED 2.78M
    85.3%
  2. 2
    VolareOwn brand
    16 items · 13,884 pcs
    AED 215K
    6.6%
  3. 3
    Mesk Al Khaleej
    1 item · 4,981 pcs
    AED 120K
    3.7%
  4. 4
    Lattafa Pride
    7 items · 1,320 pcs
    AED 90K
    2.7%
  5. 5
    Unresolved
    2 items · 620 pcs
    AED 38K
    1.2%
  6. 6
    Maison Alhambra
    8 items · 384 pcs
    AED 13K
    0.4%

Category mix

Read from item names (for example A/F for air fresheners). Select one to see its products.

  1. 1
    Perfumes
    79 items · 77,221 pcs
    AED 3.25M
    99.5%
  2. 2
    Gift sets
    6 items · 149 pcs
    AED 15K
    0.4%
  3. 3
    Air fresheners
    8 items · 144 pcs
    AED 576
    0.0%
More detail
Invoiced incl. VAT
AED 3.27M
VAT AED 1,493 on 3 of 29 invoices
Invoices
29
3 duplicate vouchers not counted
Units invoiced
77,514 pcs
average AED 42.14 per piece
Average invoice
AED 113K
7.2× the median: a few large invoices pull it up

Why the stages differ

Each statement is computed from the documents in scope and links to them.

  • Ordered is not yet delivered: deliveries in the export cover 14% of the units ordered in scope (25 of 70 orders have one); 45 have none in the export yet.Customer orders
  • Delivered is not only this window's orders: AED 3.46M fulfils 38 orders placed before 1 Oct, AED 558K orders placed in the window and AED 1.37M names no order.Deliveries
  • Delivered runs ahead of invoiced: AED 2.49M on 40 delivery notes has no invoice in the export yet. Each stage is valued at its own document's prices.Notes to check
  • Collected is not payment of these invoices: none of the AED 1.06M received names an invoice of this window; AED 644K names bills from before 1 Oct and AED 413K names no bill.Collections
  • AED 1.95M of the invoices in scope were cleared by 4 journals to Mr Saeed Current Account: no payment into a bank or cash account shows in the export, so it is never added to collected.Invoices

Categories at each stage

AED, net of VAT. Each column is a different event; a category can be ordered in the window and invoiced after it.

CategoryOrderedDeliveredInvoiced
Perfumes8.38M4.97M3.25M
Gift sets157K30K15K
Air fresheners38K322K576
Deodorants47K55K0
Attars & oils012K0
Body mists08640
Hair mists0960

Invoice size

Each counting invoice by its net value: how many fall in each band, and how much of the value they carry.

Invoice netShare of invoicesShare of value
Under 5K
6 · 21%
0% · AED 9.0K
5K–25K
12 · 41%
5% · AED 149K
25K–100K
3 · 10%
4% · AED 129K
100K–500K
7 · 24%
60% · AED 1.97M
500K and over
1 · 3%
31% · AED 1.01M

8 of 29 invoices are AED 100K or more and carry 91% of invoiced value; 6 are under AED 5K. A few wholesale invoices dominate a three-day window, so averages and shares move sharply with each one.

Largest invoicesAll invoices