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Sales & trends

Invoiced sales in the Tally data, 1–3 Oct 2026 (3 days) · as of 3 Oct 2026

Scope: 1–3 Oct 2026 · Cost centre: BRANCH1 · Category: Perfumes

AED 60K invoiced 1–3 Oct 2026; 3 Oct was 67% below 2 Oct, and Lattafa made up 62% of the total.

Gross margin at the purchase prices seen in the data (25% of sales costed), not the stock valuation; brands read from item names.

Invoiced (net)
AED 60K3 Oct: 67% below 2 Oct
Gross margin
19.4%AED 2.9K on the 25% of sales with a known cost
Lattafa share
62%own brands 12%
Export customers
100%AED 60K · 4 countries
Invoiced sales (net)
AED 60K
3 Oct: 67% below 2 Oct
6 invoices · 6 customers
Customers invoiced
6
4 countries
Distinct items sold
32
5 brands · 1 category (inferred from names)
Median invoice
AED 11K
half of the 6 invoices are below this

From order to cash

Four events on different documents, each at its own document's prices: side by side, never added.

Day by day
Orders booked
AED 2.13M
19 orders · 54,687 pcs
1 optional order not counted
Delivered
AED 144K
12 delivery notes · 3,925 pcs
AED 131K fulfils 8 orders placed before the window
Invoiced sales
AED 60K
6 invoices · 1,368 pcs
AED 84K delivered on 6 notes has no invoice in the export
Collected
AED 134K
27 receipts, gross
Receipts carry no items: the category and brand filters do not apply

Top customers

By invoiced sales, net. The largest holds 26%; the top three 72%.

All customers
  1. 1
    NP -PHILPINE
    Philippines · 1 invoice
    AED 16K
    26.0%
  2. 2
    Afia-Ghana
    Ghana · 1 invoice
    AED 15K
    24.8%
  3. 3
    Hassan-Algeria
    Algeria · 1 invoice
    AED 13K
    21.5%
  4. 4
    VIBER COLLECTION
    Pakistan · 1 invoice
    AED 9.8K
    16.3%
  5. 5
    FARHAN- PHILIPPINE
    Philippines · 1 invoice
    AED 6.7K
    11.2%
  6. 6
    Marry Dip- Phillipines
    Philippines · 1 invoice
    AED 168
    0.3%

Top products

By invoiced sales. Brand read from the item name.

All products
  1. 1
    Eclaire 100ml
    Lattafa · 240 pcs
    AED 16K
    26.0%
  2. 2
    Atlas 55ml
    Lattafa · 240 pcs
    AED 15K
    24.8%
  3. 3
    Hayaati Florence 100ml
    Lattafa · 240 pcs
    AED 6.7K
    11.2%
  4. 4
    Avant Silk 100ml
    Maison Alhambra · 48 pcs
    AED 1.9K
    3.2%
  5. 5
    Avant Ruby 100ml
    Maison Alhambra · 48 pcs
    AED 1.9K
    3.2%
  6. 6
    Moondrift Blue Intense 100ml
    Maison Alhambra · 48 pcs
    AED 1.7K
    2.8%
  7. 7
    Luminous Warm Sage 100ml
    Maison Alhambra · 60 pcs
    AED 1.6K
    2.7%
  8. 8
    Victorioso Fearless 100ml
    Maison Alhambra · 48 pcs
    AED 1.6K
    2.6%

By cost centre

Invoiced sales, with orders booked beside them. Select one to filter this page.

Branches
  1. 1
    BRANCH1
    AED 60K
    100.0% · ordered AED 2.13M
Compare two cost centres

Markets

UAE against export customers, by the country on the invoice. 4 countries.

  • UAE customersAED 00%
  • Export customersAED 60K100%
By country
  1. 1
    Philippines
    3 customers
    AED 22K
    37.4%
  2. 2
    Ghana
    1 customer
    AED 15K
    24.8%
  3. 3
    Algeria
    1 customer
    AED 13K
    21.5%
  4. 4
    Pakistan
    1 customer
    AED 9.8K
    16.3%

Brands

Own brands (Mamlakat Al Oud, Volare) against distributed brands. Read from item names.

  • Own brandsAED 7.1K12%
  • Distributed brandsAED 53K88%
By brand
  1. 1
    Lattafa
    3 items · 720 pcs
    AED 37K
    61.9%
  2. 2
    Maison Alhambra
    8 items · 384 pcs
    AED 13K
    21.5%
  3. 3
    Mamlakat Al OudOwn brand
    12 items · 144 pcs
    AED 5.4K
    9.0%
  4. 4
    Lattafa Pride
    3 items · 36 pcs
    AED 2.9K
    4.8%
  5. 5
    VolareOwn brand
    6 items · 84 pcs
    AED 1.6K
    2.7%

Category mix

Read from item names (for example A/F for air fresheners). Select one to see its products.

  1. 1
    Perfumes
    32 items · 1,368 pcs
    AED 60K
    100.0%
More detail
Invoiced incl. VAT
AED 60K
No VAT on the invoices in scope
Invoices
6
Each invoice number counted once
Units invoiced
1,368 pcs
average AED 43.93 per piece
Average invoice
AED 10K
close to the median

Why the stages differ

Each statement is computed from the documents in scope and links to them.

  • Ordered is not yet delivered: deliveries in the export cover under 1% of the units ordered in scope (4 of 19 orders have one); 15 have none in the export yet.Customer orders
  • Delivered is not only this window's orders: AED 131K fulfils 8 orders placed before 1 Oct and AED 13K orders placed in the window.Deliveries
  • Delivered runs ahead of invoiced: AED 84K on 6 delivery notes has no invoice in the export yet. Each stage is valued at its own document's prices.Notes to check
  • Collected is not payment of these invoices: none of the AED 134K received names an invoice of this window; AED 75K names bills from before 1 Oct and AED 60K names no bill. Receipts carry no items, so the category and brand filters do not apply to them.Collections

Categories at each stage

AED, net of VAT. Each column is a different event; a category can be ordered in the window and invoiced after it.

CategoryOrderedDeliveredInvoiced
Perfumes2.13M144K60K

Invoice size

Each counting invoice by its net value: how many fall in each band, and how much of the value they carry.

Invoice netShare of invoicesShare of value
Under 5K
1 · 17%
0% · AED 168
5K–25K
5 · 83%
100% · AED 60K
25K–100K
0 · 0%
0% · AED 0
100K–500K
0 · 0%
0% · AED 0
500K and over
0 · 0%
0% · AED 0
Largest invoicesAll invoices