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Sales & trends

Invoiced sales in the Tally data, 1–3 Oct 2026 (3 days) · as of 3 Oct 2026

Scope: 1–3 Oct 2026 · Cost centre: BRANCH1

AED 72K invoiced 1–3 Oct 2026; 3 Oct was 69% below 2 Oct, and Lattafa made up 56% of the total.

Gross margin at the purchase prices seen in the data (21% of sales costed), not the stock valuation; brands read from item names.

Invoiced (net)
AED 72K3 Oct: 69% below 2 Oct
Gross margin
19.4%AED 2.9K on the 21% of sales with a known cost
Lattafa share
56%own brands 10%
Export customers
100%AED 72K · 6 countries
Invoiced sales (net)
AED 72K
3 Oct: 69% below 2 Oct
9 invoices · 8 customers
Customers invoiced
8
6 countries
Distinct items sold
38
6 brands · 2 categories (inferred from names)
Median invoice
AED 8.2K
half of the 9 invoices are below this

From order to cash

Four events on different documents, each at its own document's prices: side by side, never added.

Day by day
Orders booked
AED 2.27M
24 orders · 67,626 pcs
1 optional order not counted
Delivered
AED 218K
18 delivery notes · 17,193 pcs
AED 147K fulfils 10 orders placed before the window
Invoiced sales
AED 72K
9 invoices · 1,496 pcs
AED 145K delivered on 9 notes has no invoice in the export
Collected
AED 134K
27 receipts, gross
Cash and bank receipts dated in scope

Top customers

By invoiced sales, net. The largest holds 28%; the top three 70%.

All customers
  1. 1
    Hassan-Algeria
    Algeria · 2 invoices
    AED 20K
    27.5%
  2. 2
    NP -PHILPINE
    Philippines · 1 invoice
    AED 16K
    21.6%
  3. 3
    Afia-Ghana
    Ghana · 1 invoice
    AED 15K
    20.6%
  4. 4
    VIBER COLLECTION
    Pakistan · 1 invoice
    AED 9.8K
    13.6%
  5. 5
    FARHAN- PHILIPPINE
    Philippines · 1 invoice
    AED 8.2K
    11.3%
  6. 6
    JUNIOR PERFUME
    Qatar · 1 invoice
    AED 2.2K
    3.0%
  7. 7
    Rahmah-Ivory Coast
    Côte d'Ivoire · 1 invoice
    AED 1.6K
    2.2%
  8. 8
    Marry Dip- Phillipines
    Philippines · 1 invoice
    AED 168
    0.2%

Top products

By invoiced sales. Brand read from the item name.

All products
  1. 1
    Eclaire 100ml
    Lattafa · 240 pcs
    AED 16K
    21.6%
  2. 2
    Atlas 55ml
    Lattafa · 240 pcs
    AED 15K
    20.6%
  3. 3
    Hayaati Florence 100ml
    Lattafa · 240 pcs
    AED 6.7K
    9.3%
  4. 4
    Vintage Radio 3pc
    Lattafa Pride · 44 pcs
    AED 4.0K
    5.6%
  5. 5
    Avant Silk 100ml
    Maison Alhambra · 48 pcs
    AED 1.9K
    2.7%
  6. 6
    Avant Ruby 100ml
    Maison Alhambra · 48 pcs
    AED 1.9K
    2.7%
  7. 7
    Nebras 3pcs
    Lattafa Pride · 20 pcs
    AED 1.8K
    2.5%
  8. 8
    Brioche Vanille -3pc
    Lattafa Pride · 20 pcs
    AED 1.8K
    2.5%

By cost centre

Invoiced sales, with orders booked beside them. Select one to filter this page.

Branches
  1. 1
    BRANCH1
    AED 72K
    100.0% · ordered AED 2.27M
Compare two cost centres

Markets

UAE against export customers, by the country on the invoice. 6 countries.

  • UAE customersAED 00%
  • Export customersAED 72K100%
By country
  1. 1
    Philippines
    3 customers
    AED 24K
    33.1%
  2. 2
    Algeria
    1 customer
    AED 20K
    27.5%
  3. 3
    Ghana
    1 customer
    AED 15K
    20.6%
  4. 4
    Pakistan
    1 customer
    AED 9.8K
    13.6%
  5. 5
    Qatar
    1 customer
    AED 2.2K
    3.0%
  6. 6
    Côte d'Ivoire
    1 customer
    AED 1.6K
    2.2%

Brands

Own brands (Mamlakat Al Oud, Volare) against distributed brands. Read from item names.

  • Own brandsAED 7.1K10%
  • Distributed brandsAED 64K88%
  • Brand not resolvedAED 1.5K2%
By brand
  1. 1
    Lattafa
    5 items · 744 pcs
    AED 40K
    55.6%
  2. 2
    Maison Alhambra
    8 items · 384 pcs
    AED 13K
    17.9%
  3. 3
    Lattafa Pride
    6 items · 120 pcs
    AED 11K
    14.7%
  4. 4
    Mamlakat Al OudOwn brand
    12 items · 144 pcs
    AED 5.4K
    7.5%
  5. 5
    VolareOwn brand
    6 items · 84 pcs
    AED 1.6K
    2.3%
  6. 6
    Unresolved
    1 item · 20 pcs
    AED 1.5K
    2.0%

Category mix

Read from item names (for example A/F for air fresheners). Select one to see its products.

  1. 1
    Perfumes
    32 items · 1,368 pcs
    AED 60K
    83.1%
  2. 2
    Gift sets
    6 items · 128 pcs
    AED 12K
    16.9%
More detail
Invoiced incl. VAT
AED 72K
No VAT on the invoices in scope
Invoices
9
Each invoice number counted once
Units invoiced
1,496 pcs
average AED 48.31 per piece
Average invoice
AED 8.0K
close to the median

Why the stages differ

Each statement is computed from the documents in scope and links to them.

  • Ordered is not yet delivered: deliveries in the export cover 18% of the units ordered in scope (8 of 24 orders have one); 16 have none in the export yet.Customer orders
  • Delivered is not only this window's orders: AED 147K fulfils 10 orders placed before 1 Oct and AED 71K orders placed in the window.Deliveries
  • Delivered runs ahead of invoiced: AED 145K on 9 delivery notes has no invoice in the export yet. Each stage is valued at its own document's prices.Notes to check
  • Collected is not payment of these invoices: none of the AED 134K received names an invoice of this window; AED 75K names bills from before 1 Oct and AED 60K names no bill.Collections

Categories at each stage

AED, net of VAT. Each column is a different event; a category can be ordered in the window and invoiced after it.

CategoryOrderedDeliveredInvoiced
Perfumes2.13M144K60K
Gift sets99K19K12K
Deodorants46K54K0

Invoice size

Each counting invoice by its net value: how many fall in each band, and how much of the value they carry.

Invoice netShare of invoicesShare of value
Under 5K
3 · 33%
5% · AED 3.9K
5K–25K
6 · 67%
95% · AED 68K
25K–100K
0 · 0%
0% · AED 0
100K–500K
0 · 0%
0% · AED 0
500K and over
0 · 0%
0% · AED 0
Largest invoicesAll invoices