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Sales & trends

Invoiced sales in the Tally data, 1–3 Oct 2026 (3 days) · as of 3 Oct 2026

Scope: 1–3 Oct 2026 · Cost centre: OFFICE

AED 3.10M invoiced 1–3 Oct 2026; 3 Oct was 8.2× 2 Oct, and Lattafa made up 88% of the total.

Gross margin at the purchase prices seen in the data (5% of sales costed), not the stock valuation; brands read from item names.

Invoiced (net)
AED 3.10M3 Oct: 8.2× 2 Oct
Gross margin
11.2%AED 16K on the 5% of sales with a known cost
Lattafa share
88%own brands 6%
Export customers
43%AED 1.33M · 3 countries
Invoiced sales (net)
AED 3.10M
3 Oct: 8.2× 2 Oct
15 invoices · 8 customers
Customers invoiced
8
4 countries
Distinct items sold
44
5 brands · 2 categories (inferred from names)
Median invoice
AED 117K
half of the 15 invoices are below this

From order to cash

Four events on different documents, each at its own document's prices: side by side, never added.

Day by day
Orders booked
AED 3.12M
20 orders · 92,525 pcs
1 optional order not counted
Delivered
AED 4.14M
23 delivery notes · 212,264 pcs
AED 2.36M fulfils 12 orders placed before the window
Invoiced sales
AED 3.10M
15 invoices · 73,474 pcs
AED 1.42M delivered on 13 notes has no invoice in the export
Collected
AED 572K
6 receipts, gross
AED 566K of it in post-dated cheques
Settled by journalAED 1.97Mto the owner's account AED 1.95M · discounts AED 21KNot cash: never added to collected

Top customers

By invoiced sales, net. The largest holds 56%; the top three 92%.

All customers
  1. 1
    Alouette(2)
    UAE · 5 invoices
    AED 1.74M
    55.9%
  2. 2
    SAEED HADIYA MUHAMMED HADIYA
    Egypt · 1 invoice
    AED 1.01M
    32.5%
  3. 3
    SAIF & SA-AD
    Iraq · 1 invoice
    AED 120K
    3.9%
  4. 4
    Comercial Multi Spa
    Chile · 1 invoice
    AED 117K
    3.8%
  5. 5
    Hassan Makki
    Iraq · 2 invoices
    AED 67K
    2.2%
  6. 6
    OUD ARD GULF PERFUME TRADING LLC
    UAE · 3 invoices
    AED 30K
    1.0%
  7. 7
    HAJI SAEED (MAMLAKT AL OUD )
    Iraq · 1 invoice
    AED 23K
    0.7%
  8. 8
    GKG INTERNATIONAL
    UAE · 1 invoice
    AED 2.5K
    0.1%

Top products

By invoiced sales. Brand read from the item name.

All products
  1. 1
    Maahir Honor 100ml
    Lattafa · 4,800 pcs
    AED 273K
    8.8%
  2. 2
    Asad Elixir 100ml
    Lattafa · 4,800 pcs
    AED 240K
    7.7%
  3. 3
    Yara Tous 100ml
    Lattafa · 4,800 pcs
    AED 221K
    7.1%
  4. 4
    Yara Elixir 100ml
    Lattafa · 3,600 pcs
    AED 180K
    5.8%
  5. 5
    Give Me Gourmand Choco Overdose 75ml
    Lattafa · 2,730 pcs
    AED 180K
    5.8%
  6. 6
    Yara Moi 100ml
    Lattafa · 3,600 pcs
    AED 166K
    5.3%
  7. 7
    Dynasty 100ml
    Lattafa · 2,376 pcs
    AED 150K
    4.8%
  8. 8
    Fakhar Platin 100ml
    Lattafa · 3,600 pcs
    AED 146K
    4.7%

By cost centre

Invoiced sales, with orders booked beside them. Select one to filter this page.

Branches
  1. 1
    OFFICE
    AED 3.10M
    100.0% · ordered AED 3.12M
Compare two cost centres

Markets

UAE against export customers, by the country on the invoice. 4 countries.

  • UAE customersAED 1.77M57%
  • Export customersAED 1.33M43%
By country
  1. 1
    UAE
    3 customers · UAE market
    AED 1.77M
    57.0%
  2. 2
    Egypt
    1 customer
    AED 1.01M
    32.5%
  3. 3
    Iraq
    3 customers
    AED 210K
    6.8%
  4. 4
    Chile
    1 customer
    AED 117K
    3.8%

Brands

Own brands (Mamlakat Al Oud, Volare) against distributed brands. Read from item names.

  • Own brandsAED 186K6%
  • Distributed brandsAED 2.92M94%
By brand
  1. 1
    Lattafa
    33 items · 54,669 pcs
    AED 2.72M
    87.6%
  2. 2
    VolareOwn brand
    8 items · 12,600 pcs
    AED 186K
    6.0%
  3. 3
    Mesk Al Khaleej
    1 item · 4,981 pcs
    AED 120K
    3.9%
  4. 4
    Lattafa Pride
    1 item · 1,200 pcs
    AED 79K
    2.6%
  5. 5
    Rave
    1 item · 24 pcs
    AED 636
    0.0%

Category mix

Read from item names (for example A/F for air fresheners). Select one to see its products.

  1. 1
    Perfumes
    43 items · 73,453 pcs
    AED 3.10M
    99.9%
  2. 2
    Gift sets
    1 item · 21 pcs
    AED 2.5K
    0.1%
More detail
Invoiced incl. VAT
AED 3.10M
VAT AED 1,493 on 3 of 15 invoices
Invoices
15
3 duplicate vouchers not counted
Units invoiced
73,474 pcs
average AED 42.21 per piece
Average invoice
AED 207K
1.8× the median: a few large invoices pull it up

Why the stages differ

Each statement is computed from the documents in scope and links to them.

  • Ordered is not yet delivered: deliveries in the export cover 31% of the units ordered in scope (10 of 20 orders have one); 10 have none in the export yet.Customer orders
  • Delivered is not only this window's orders: AED 2.36M fulfils 12 orders placed before 1 Oct, AED 406K orders placed in the window and AED 1.37M names no order.Deliveries
  • Delivered runs ahead of invoiced: AED 1.42M on 13 delivery notes has no invoice in the export yet. Each stage is valued at its own document's prices.Notes to check
  • Collected is not payment of these invoices: none of the AED 572K received names an invoice of this window; AED 569K names bills from before 1 Oct and AED 3,248 names no bill.Collections
  • AED 1.95M of the invoices in scope were cleared by 4 journals to Mr Saeed Current Account: no payment into a bank or cash account shows in the export, so it is never added to collected.Invoices

Categories at each stage

AED, net of VAT. Each column is a different event; a category can be ordered in the window and invoiced after it.

CategoryOrderedDeliveredInvoiced
Perfumes3.08M3.82M3.10M
Gift sets2.5K2.8K2.5K
Air fresheners38K321K0
Hair mists0960

Invoice size

Each counting invoice by its net value: how many fall in each band, and how much of the value they carry.

Invoice netShare of invoicesShare of value
Under 5K
1 · 7%
0% · AED 2.5K
5K–25K
5 · 33%
2% · AED 74K
25K–100K
1 · 7%
1% · AED 46K
100K–500K
7 · 47%
64% · AED 1.97M
500K and over
1 · 7%
32% · AED 1.01M

8 of 15 invoices are AED 100K or more and carry 96% of invoiced value; 1 are under AED 5K. A few wholesale invoices dominate a three-day window, so averages and shares move sharply with each one.

Largest invoicesAll invoices