29

Sales & trends

Invoiced sales in the Tally data, 1–3 Oct 2026 (3 days) · as of 3 Oct 2026

AED 3.27M invoiced 1–3 Oct 2026; 3 Oct was 4.6× 2 Oct, and Lattafa made up 85% of the total.

Gross margin at the purchase prices seen in the data (5% of sales costed), not the stock valuation; brands read from item names.

Invoiced (net)
AED 3.27M3 Oct: 4.6× 2 Oct
Gross margin
11.9%AED 19K on the 5% of sales with a known cost
Lattafa share
85%own brands 7%
Export customers
46%AED 1.50M · 11 countries
Export window · 1–3 Oct 2026

What moved

Three days describe activity, not a trend: 1–3 Oct 2026, net of VAT. Twelve months of Day Book turn this into trends.

Order to cash, day by day

Each stage at its own document's prices: side by side, never added.

  • Ordered
  • Delivered
  • Invoiced
  • Collected

Invoiced, day by day

Against the day before, and the customer who carried each day.

  1. 1 OctAED 1.76M
    6 invoices · 2 customers · 38,304 pcs
    Led by Alouette(2) (99% of the day)
  2. 2 OctAED 268K
    15 invoices · 12 customers · 13,664 pcs85% below 1 Oct
    Led by Comercial Multi Spa (43% of the day)
  3. 3 OctAED 1.24M
    8 invoices · 8 customers · 25,546 pcs4.6× 2 Oct
    Led by SAEED HADIYA MUHAMMED HADIYA (81% of the day)

Sold most, by value

Invoiced value; the bars show each day.

All products
  1. 1
    Maahir Honor 100ml
    Lattafa · only 1 Oct
    AED 273K
    8.4%
  2. 2
    Asad Elixir 100ml
    Lattafa · only 1 Oct
    AED 240K
    7.3%
  3. 3
    Yara Tous 100ml
    Lattafa · only 1 Oct
    AED 221K
    6.8%
  4. 4
    Yara Elixir 100ml
    Lattafa · only 1 Oct
    AED 180K
    5.5%
  5. 5
    Give Me Gourmand Choco Overdose 75ml
    Lattafa · 1 Oct and 3 Oct
    AED 180K
    5.5%
  6. 6
    Yara Moi 100ml
    Lattafa · only 1 Oct
    AED 166K
    5.1%
  7. 7
    Dynasty 100ml
    Lattafa · 1 Oct and 3 Oct
    AED 150K
    4.6%
  8. 8
    Fakhar Platin 100ml
    Lattafa · only 1 Oct
    AED 146K
    4.5%

Sold most, by pieces

Volume leaders are often cheaper items: compare with value.

  1. 1
    Victoria 100ml
    Mesk Al Khaleej · only 3 Oct
    4,981 pcs
    6.4%
  2. 2
    Asad Elixir 100ml
    Lattafa · only 1 Oct
    4,800 pcs
    6.2%
  3. 3
    Maahir Honor 100ml
    Lattafa · only 1 Oct
    4,800 pcs
    6.2%
  4. 4
    Yara Tous 100ml
    Lattafa · only 1 Oct
    4,800 pcs
    6.2%
  5. 5
    Kenzie Marshmallow Dream 25ml
    Volare · 2 Oct and 3 Oct
    3,900 pcs
    5.0%
  6. 6
    Fakhar Platin 100ml
    Lattafa · only 1 Oct
    3,600 pcs
    4.6%
  7. 7
    Yara Elixir 100ml
    Lattafa · only 1 Oct
    3,600 pcs
    4.6%
  8. 8
    Yara Moi 100ml
    Lattafa · only 1 Oct
    3,600 pcs
    4.6%

Mix by day

Each day's invoiced value split by brand and by category, both read from item names.

Brands
  1. 1 OctAED 1.76M
  2. 2 OctAED 268K
  3. 3 OctAED 1.24M

Lattafa led on 1 Oct and 3 Oct; Volare on 2 Oct.

Categories. Perfumes led every day, with 96% to 100% of each day.

Gross margin where cost is known

At the purchase prices seen in the data, on the 5% of sales that have one. Not the stock valuation.

Gross margin
11.9%
AED 19K on AED 162K costed
Sales with a known cost
5%
AED 162K of AED 3.27M invoiced
Sold below cost
None
no item priced under its purchase price
Thin-margin line
10%
set in Settings
By brand
  1. Mesk Al Khaleej
    AED 120K costed
    12.1%
    AED 14K
  2. Lattafa
    AED 33K costed
    8.8%
    AED 2.9K
  3. Volare
    AED 9.1K costed
    21.8%
    AED 2.0K
  4. Rave
    AED 636 costed
    0.0%
    AED 0
Largest costed items
  1. Victoria 100ml
    Mesk Al Khaleej · 4,981 pcs at AED 24.00, cost AED 21.10
    12.1%
    AED 14K
  2. Qaed al Fursan 90ml
    Lattafa · 816 pcs at AED 22.00, cost AED 22.00
    0.0%
    AED 0
  3. Atlas 55ml
    Lattafa · 240 pcs at AED 62.00, cost AED 50.00
    19.4%
    AED 2.9K
  4. Kenzie Watermelon On Ice 25ml
    Volare · 1,440 pcs at AED 6.33, cost AED 4.95
    21.8%
    AED 2.0K
  5. Now Women 100ml
    Rave · 24 pcs at AED 26.50, cost AED 26.50
    0.0%
    AED 0
  6. Yara 300ml
    Lattafa · 10 pcs at AED 4.00, cost AED 3.50
    12.5%
    AED 5
Calendar

What is coming

Selling seasons ahead and when stock must be ordered. Calendar dates and Settings, not figures from the data.

Selling seasons

Within 8 months of the data's last day.

Estimated

Ramadan starts in about 18 weeks (est. 8 Feb 2027).

Gifting and personal use peak through the month; stock must be on the shelf before it starts.

On the shelf by
18 Jan 2027
21 days before it starts (Settings)
Order by
19 Dec 2026
at the 30-day default lead time (Settings); real lead times come with purchase history
Next 8 months
  1. 27 Nov
    White Friday
    On the shelf by 6 Nov
    ~8 weeks
  2. 2 Dec
    UAE National Day
    On the shelf by 11 Nov
    ~9 weeks
  3. 15 Dec
    Year-end gifting
    On the shelf by 24 Nov
    ~10 weeks
  4. est. 8 Feb
    Ramadan
    On the shelf by 18 Jan
    ~18 weeks
  5. est. 10 Mar
    Eid al-Fitr
    On the shelf by 17 Feb
    ~23 weeks
  6. 21 Mar
    Mother's Day
    On the shelf by 28 Feb
    ~24 weeks
  7. est. 16 May
    Eid al-Adha
    On the shelf by 25 Apr
    ~32 weeks

est. = lunar date, can move a day with the moon sighting. As of 3 Oct 2026, the data's last day.

Needs months of history

What is changing

Twelve months show which products and customers are rising or falling, how last year's Ramadan sold against an average month, and which categories grow.

Makes this live: 6 to 12 months of Day Book exports, or a monthly sales register from Tally. Until then, preview it on demo data, never mixed with the real figures.