Sales & trends
Invoiced sales in the Tally data, 3 Oct 2026 (1 day) · as of 3 Oct 2026
AED 1.20M invoiced 3 Oct 2026; Lattafa made up 78% of the total.
Gross margin at the purchase prices seen in the data (10% of sales costed), not the stock valuation; brands read from item names.
- Invoiced (net)
- AED 1.20M
- Lattafa share
- 78%own brands 6%
- Export customers
- 100%AED 1.20M · 2 countries
From order to cash
Four events on different documents, each at its own document's prices: side by side, never added.
Top customers
By invoiced sales, net. The largest holds 84%; the top three 98%.
Top products
By invoiced sales. Brand read from the item name.
- 1Khamrah 100mlLattafa · 1,800 pcsAED 125K10.4%
- 2Victoria 100mlMesk Al Khaleej · 4,981 pcsAED 120K10.0%
- 3Dynasty 100mlLattafa · 1,608 pcsAED 104K8.7%
- 4Give Me Gourmand Cookie Crave 75mlLattafa · 1,542 pcsAED 100K8.4%
- 5Give Me Gourmand Choco Overdose 75mlLattafa · 1,530 pcsAED 99K8.3%
- 6Eclaire Pistache 100mlLattafa · 1,200 pcsAED 86K7.2%
- 7Eclaire Banoffi 100mlLattafa · 1,200 pcsAED 86K7.2%
- 8Nebras Elixir 100mlLattafa Pride · 1,200 pcsAED 79K6.6%
By cost centre
Invoiced sales, with orders booked beside them. Select one to filter this page.
Markets
UAE against export customers, by the country on the invoice. 3 countries.
- UAE customersAED 2.5K0%
- Export customersAED 1.20M100%
- 1Egypt1 customerAED 1.01M84.1%
- 2Iraq3 customersAED 189K15.7%
- 3UAE1 customer · UAE marketAED 2.5K0.2%
Brands
Own brands (Mamlakat Al Oud, Volare) against distributed brands. Read from item names.
- Own brandsAED 69K6%
- Distributed brandsAED 1.13M94%
Category mix
Read from item names (for example A/F for air fresheners). Select one to see its products.
More detailMore figures, why the stages differ, categories by stage and invoice sizes
Why the stages differ
Each statement is computed from the documents in scope and links to them.
- Ordered is not yet delivered: deliveries in the export cover 32% of the units ordered in scope (2 of 7 orders have one); 5 have none in the export yet.Customer orders
- Delivered is not only this window's orders: AED 279 fulfils 1 order placed before 1 Oct and AED 61K orders placed in the window.Deliveries
- Delivered runs ahead of invoiced: AED 61K on 5 delivery notes has no invoice in the export yet. Each stage is valued at its own document's prices.Notes to check
- Collected is not payment of these invoices: none of the AED 130K received names an invoice of this window; AED 127K names bills from before 1 Oct and AED 3,248 names no bill.Collections
- AED 189K of the invoices in scope were cleared by 3 journals to Mr Saeed Current Account: no payment into a bank or cash account shows in the export, so it is never added to collected.Invoices
Categories at each stage
AED, net of VAT. Each column is a different event; a category can be ordered in the window and invoiced after it.
Invoice size
Each counting invoice by its net value: how many fall in each band, and how much of the value they carry.
2 of 5 invoices are AED 100K or more and carry 94% of invoiced value; 1 are under AED 5K. A few wholesale invoices dominate a three-day window, so averages and shares move sharply with each one.