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Sales & trends

Invoiced sales in the Tally data, 3 Oct 2026 (1 day) · as of 3 Oct 2026

Scope: 3 Oct 2026

AED 1.24M invoiced 3 Oct 2026; Lattafa made up 76% of the total.

Gross margin at the purchase prices seen in the data (11% of sales costed), not the stock valuation; brands read from item names.

Invoiced (net)
AED 1.24M
Gross margin
12.9%AED 17K on the 11% of sales with a known cost
Lattafa share
76%own brands 8%
Export customers
100%AED 1.24M · 5 countries
Invoiced sales (net)
AED 1.24M
8 invoices · 8 customers
Customers invoiced
8
6 countries
Distinct items sold
25
4 brands · 2 categories (inferred from names)
Median invoice
AED 25K
half of the 8 invoices are below this

From order to cash

Four events on different documents, each at its own document's prices: side by side, never added.

Day by day
Orders booked
AED 353K
23 orders · 16,447 pcs
1 optional order not counted
Delivered
AED 156K
13 delivery notes · 16,087 pcs
AED 27K fulfils 2 orders placed before the window
Invoiced sales
AED 1.24M
8 invoices · 25,546 pcs
AED 156K delivered on 13 notes has no invoice in the export
Collected
AED 130K
3 receipts, gross
AED 124K of it in post-dated cheques
Settled by journalAED 228Kto the owner's account AED 210K · discounts AED 18KNot cash: never added to collected

Top customers

By invoiced sales, net. The largest holds 81%; the top three 94%.

All customers
  1. 1
    SAEED HADIYA MUHAMMED HADIYA
    Egypt · 1 invoice
    AED 1.01M
    81.1%
  2. 2
    SAIF & SA-AD
    Iraq · 1 invoice
    AED 120K
    9.6%
  3. 3
    Hassan Makki
    Iraq · 1 invoice
    AED 46K
    3.7%
  4. 4
    M Q TRADERS PTY LTD.
    Australia · 1 invoice
    AED 26K
    2.1%
  5. 5
    HAJI SAEED (MAMLAKT AL OUD )
    Iraq · 1 invoice
    AED 23K
    1.9%
  6. 6
    Afia-Ghana
    Ghana · 1 invoice
    AED 15K
    1.2%
  7. 7
    GKG INTERNATIONAL
    UAE · 1 invoice
    AED 2.5K
    0.2%
  8. 8
    JUNIOR PERFUME
    Qatar · 1 invoice
    AED 2.2K
    0.2%

Top products

By invoiced sales. Brand read from the item name.

All products
  1. 1
    Khamrah 100ml
    Lattafa · 1,800 pcs
    AED 125K
    10.1%
  2. 2
    Victoria 100ml
    Mesk Al Khaleej · 4,981 pcs
    AED 120K
    9.6%
  3. 3
    Dynasty 100ml
    Lattafa · 1,608 pcs
    AED 104K
    8.4%
  4. 4
    Give Me Gourmand Cookie Crave 75ml
    Lattafa · 1,542 pcs
    AED 100K
    8.1%
  5. 5
    Give Me Gourmand Choco Overdose 75ml
    Lattafa · 1,530 pcs
    AED 99K
    8.0%
  6. 6
    Eclaire Pistache 100ml
    Lattafa · 1,200 pcs
    AED 86K
    7.0%
  7. 7
    Eclaire Banoffi 100ml
    Lattafa · 1,200 pcs
    AED 86K
    7.0%
  8. 8
    Nebras Elixir 100ml
    Lattafa Pride · 1,200 pcs
    AED 79K
    6.4%

By cost centre

Invoiced sales, with orders booked beside them. Select one to filter this page.

Branches
  1. 1
    OFFICE
    AED 1.20M
    96.5% · ordered AED 92K
  2. 2
    NASAR
    AED 26K
    2.1% · ordered AED 20K
  3. 3
    BRANCH1
    AED 17K
    1.4% · ordered AED 235K
  4. 4
    BRANCH2
    AED 0
    0.0% · ordered AED 5.5K

OFFICE carries 97% of invoiced sales but booked 26% of the orders: the other cost centres' orders are largely not invoiced within the export.

Compare two cost centres

Markets

UAE against export customers, by the country on the invoice. 6 countries.

  • UAE customersAED 2.5K0%
  • Export customersAED 1.24M100%
By country
  1. 1
    Egypt
    1 customer
    AED 1.01M
    81.1%
  2. 2
    Iraq
    3 customers
    AED 189K
    15.2%
  3. 3
    Australia
    1 customer
    AED 26K
    2.1%
  4. 4
    Ghana
    1 customer
    AED 15K
    1.2%
  5. 5
    UAE
    1 customer · UAE market
    AED 2.5K
    0.2%
  6. 6
    Qatar
    1 customer
    AED 2.2K
    0.2%

Brands

Own brands (Mamlakat Al Oud, Volare) against distributed brands. Read from item names.

  • Own brandsAED 95K8%
  • Distributed brandsAED 1.15M92%
By brand
  1. 1
    Lattafa
    17 items · 15,309 pcs
    AED 946K
    76.2%
  2. 2
    Mesk Al Khaleej
    1 item · 4,981 pcs
    AED 120K
    9.6%
  3. 3
    VolareOwn brand
    5 items · 4,032 pcs
    AED 95K
    7.7%
  4. 4
    Lattafa Pride
    2 items · 1,224 pcs
    AED 81K
    6.6%

Category mix

Read from item names (for example A/F for air fresheners). Select one to see its products.

  1. 1
    Perfumes
    23 items · 25,501 pcs
    AED 1.24M
    99.6%
  2. 2
    Gift sets
    2 items · 45 pcs
    AED 4.7K
    0.4%
More detail
Invoiced incl. VAT
AED 1.24M
No VAT on the invoices in scope
Invoices
8
3 duplicate vouchers not counted
Units invoiced
25,546 pcs
average AED 48.61 per piece
Average invoice
AED 155K
6.3× the median: a few large invoices pull it up

Why the stages differ

Each statement is computed from the documents in scope and links to them.

  • Ordered is not yet delivered: deliveries in the export cover 9% of the units ordered in scope (4 of 23 orders have one); 19 have none in the export yet.Customer orders
  • Delivered is not only this window's orders: AED 27K fulfils 2 orders placed before 1 Oct and AED 129K orders placed in the window.Deliveries
  • Delivered runs ahead of invoiced: AED 156K on 13 delivery notes has no invoice in the export yet. Each stage is valued at its own document's prices.Notes to check
  • Collected is not payment of these invoices: none of the AED 130K received names an invoice of this window; AED 127K names bills from before 1 Oct and AED 3,248 names no bill.Collections
  • AED 189K of the invoices in scope were cleared by 3 journals to Mr Saeed Current Account: no payment into a bank or cash account shows in the export, so it is never added to collected.Invoices

Categories at each stage

AED, net of VAT. Each column is a different event; a category can be ordered in the window and invoiced after it.

CategoryOrderedDeliveredInvoiced
Perfumes347K88K1.24M
Gift sets5.4K7.3K4.7K
Deodorants048K0
Attars & oils012K0

Invoice size

Each counting invoice by its net value: how many fall in each band, and how much of the value they carry.

Invoice netShare of invoicesShare of value
Under 5K
2 · 25%
0% · AED 4.7K
5K–25K
2 · 25%
3% · AED 38K
25K–100K
2 · 25%
6% · AED 72K
100K–500K
1 · 13%
10% · AED 120K
500K and over
1 · 13%
81% · AED 1.01M

2 of 8 invoices are AED 100K or more and carry 91% of invoiced value; 2 are under AED 5K. A few wholesale invoices dominate a three-day window, so averages and shares move sharply with each one.

Largest invoicesAll invoices